Websites Need Content for Success

If you have a website then you probably are always on the lookout for the best ways to increase your search engine rank as well as the best way to increase traffic to your website. Writing good quality articles is just one of the ways in which you can do this.

It’s that age old record of content, content, content!

However, it cannot just be any old content. You have to ensure that the content you use on your website is original in order for it to have any effect. Content is used to optimise a website and thus can enhance the online presence of any online business.

Search engines will regularly visit a website, scan through the content and then decide where to place the site within search engine results according to keywords. Online presence is extremely important for many companies however although a lot of money and effort is put into the web design stages of creating a website when it launches regular maintenance is often ignored.

If the site is not updated frequently and unfortunately when the search engine comes to scan if it hasn’t been updated for three months it will energy save and only come back every three months to log pages. When compared to a website which updates everyday and a search engine comes and see that it is updated every day, logs the pages then this particular site will rank higher.

Including keywords or phrases within the text which directly link to the business is vital. The content in which these keywords or phrases are linked too must be appealing and engaging to visitors in order to make them stay on your website for longer and explore the various other pages.

Original content is unique and any website which contains duplicate content will be discouraged by the search engines, they may even penalise you for duplicate content. If you do copy content from elsewhere then you could run the risk of a copyright claim. When you do write an article you need to ensure that is it grammatically correct and that every single word is spelt correctly.

This may seem like common sense but typing errors are easy to make, far too many times do we come across websites which have text either grammatically wrong or with spelling mistakes. It makes a company look unprofessional as well as being highly damaging to their online reputation.

When writing content for a website you should follow the AIDA formula:

  • Attention
  • Interest
  • Desire
  • Action

Brick technology, web design in Lancashire can help you too keep on top of all your web development, maintenance and content as well as internet marketing and media production.

For more information then contact us on 01254 277190 or email or simply make an enquiry.

Posted in Blog on