Unique Content in Web Design
Within web design English copyright law clearly states that any written web content as well as any underlying code which makes up the website has to be protected and counts as literary work, photographs and graphics therefore is artistic works.
These are covered under the copyright protection for 70 years after the death of the author provided they are unique.
Brick technology web design are always emphasising the need for original, engaging content. The important factor here is that it has to be original. Simply lifting content from another site in order to place it onto your own could see a business in serious trouble.
Having a completed web design handed over to a business is only the beginning!
When the website is launched and handed over it is important that the business takes an active role in the maintenance of the site. This means that the content has to be updated on a regular basis in order for the site to rank within the search results of a search engine.
Search engines send out their robots to check when a website was last updated. If a search engine robot sees that a website hasn’t been updated for a few weeks then it sets itself to energy saving and not return everyday but rather monthly.
As search engines provide the searcher with the most relevant results to help your site rank for keywords there must be an update to your website on a daily basis. News articles are a great way of doing this and when your keywords are implemented into these over time your site gains credibility and will rank naturally.
Brick technology has managed to get a number of our clients to the number one spot within search results for their keywords. We have achieved this naturally and there isn’t any reason why we cannot do this for you. If you would like a professional web design and a number of other services from internet marketing to media production then book a consultation with us today.