How Businesses are using Social Networking

As the Web has become an increasingly social place, businesses have been tinkering with new strategies to interact with customers online and promote themselves. While Facebook and Twitter top the list of usual suspects, a new research study has found that many firms are broadening their reach to other, lesser known platforms.

Companies are increasingly using social media like Facebook and Twitter to put across  their message, many are going beyond the most popular brands both for marketing and customer support.

On average, participating companies are using eight social media platforms, compared to less than one in 2006. e-businesses also report near-unanimous satisfaction with the value and performance they're getting. What really surprised our Internet Marketing manager Martin Roche was how many different social media platforms they're using,

Companies are now getting serious with social networking because the current economic situation has made them be more creative and cut back on some of their traditional marketing expenditure.

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