E-Commerce Responsible for Rise in UK Sales

The steady growth in the number of people using the internet to buy goods and services led to a welcome rise in UK retail sales in December 2012, according to figures recently published by the British Retail Consortium (BRC).

Total UK sales in December 2012 showed a marked increase of 1.5% on the previous year. Other sales figures, calculated to exclude the opening of new stores. increased by a modest yet noticeable 0.3%. These figures were significantly driven by the dramatic 17.8% increase in non-food sales online, without which it is calculated that total UK retail sales would have suffered a decline.

The BRC is the lead trade association and represents the entire spectrum of retailers in the UK, from independents to multiples. Spearheading powerful campaigns and holding influence within government, the BRC are an authoritative voice in the world of retail. "Many retailers have invested a lot in making their websites easier to use across devices and also increasing confidence in their online security," said recently-appointed BRC Director General Helen Dickinson before adding, "for the more established retailers, it seems that much of the growth is now coming from online orders, while shop sales are stagnant at best".

This news follows a report from supermarket chain Morrison's which showed a fall in their sales figures for December 2012. Several analysts have suggested that, combined with their difficult mid-range position between budget and high-end supermarkets, not offering an online shopping service has contributed to this decline in sales. Other experts also highlight the mixed messages sent out to consumers by a confused approach to marketing.

Clearly, retailers must offer a comprehensive, secure and simple online shopping facility in order to remain competitive in a constantly-evolving marketplace. Making extensive use of e-commerce solutions and staying up-to-date with new technologies such as Retina display is the only way for a business to survive.

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Do not be left behind: internet marketing and e-commerce systems are an essential aspect of any modern retail business. Brickweb digital agency in Lancashire can quickly, easily and professionally provide a total e-commerce solution for any business and offer a range of internet marketing opportunities such as mobile web development and pay-per-click campaigns. For businesses that already provide an online shopping service, Brickweb can update, modernise and optimise the current system which will benefit from 24 hour technical support as standard.

Please browse the extensive selection of case studies on our website to see how Brickweb have revolutionised a diverse range of companies from small, local businesses to international suppliers and manufacturers. To arrange a free, no-obligation review of your current internet marketing strategy or for further information on any of Brickweb's array of internet services, please contact a member of our experienced and professional team.

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