|SEO from Brick
- Real time results statistics.
- Stay abreast to new market changes with frequently updated modules, new exclusive content, and our monthly newsletter.
- Proven system used by Brick clients.
- You learn SEO, and can apply it to all your projects. There are no hidden secrets or flim-flam.
- Limited upfront cost.
- If you use our trial for 3 months you get 50% discount.
- No contracts.
- You can cancel anytime and owe nothing.
- Fairly instant traffic stream.
- Good for measuring conversions.
- A variety of competitive research tools make it easy for competing sites to clone your keyword list and strategy, minimizing your longterm profit potential. Even Google offers a Search-based keyword tool that tells competitors what keywords are associated with your site!
- You have to keep improving your conversion rates to not get priced out of the auction.
- A dumb (or deep pocketed) competitor can price you out of the market.
- Many businesses simply can't buy as much traffic as they would like to.
- In some markets Google partners dominate - those with a high quality score and those who use Google Checkout are given a favorable position.
- The second you stop paying, your search traffic is turned off.
|Average SEO Provider
- Generally cheaper than pay per click, especially after the first year.
- Many firms charge rates as though an expert is working on your site, but have under-trained college graduates and interns working on your site.
- If search algorithms change dramatically they are required to service many clients at once. Hopefully you are paying them a lot of money so you are high on their priority list. If not, then you might be stuck buying a lot of paid search ads and/or firing some of your staff.
- Some SEO providers lock you into their proprietary systems.
|Low End SEO Provider
- Fairly cheap.
- IF it works you get a good return. But that is a big IF...as it usually does not!
- If an SEO is good at marketing there is no reason for them to price their services this low. Effective SEOs that know business can easly make 6 or 7 figures a year from setting up affiliate sites, AdSense websites, and/or building businesses around their skills.
- Many of the people which do services in this price range take the client's money and disappear. There is a market for lemons effect at the lower end of the market. And people get what they pay for.
- If they are able to rank your site for limited capital there is a good risk that they are employing high risk techniques, which may eventually end up destroying your rankings.
- Social interaction.
- If you are an employee, this can get you out of work for a couple weeks a year. Paid vacation. :-)
- Many conference speakers speak primarily as a sales channel. Rather than revealing their secrets, some reveal their sales pitches.
- Conference speakers are often limited to 10 to 15 minute slots, which require them to cover complex topics quickly - leading to reductionism and causing some audience members to hear one-liners, but not get the whole picture.
|Hiring a SEO Manager
- At some point it makes sense for major businesses to hire an SEO. You really need to know a bit about the topic first to ensure you hire the right person.
- Many in house SEO teams subscribe to our site to help keep up with the industry and get a second opinion on complex questions.
- More and more businesses are bringing SEO in house. If you want to hire someone it makes sense to spend a few hours reading our training modules to familiarize yourself with the topic and ensure you hire the right person.
- If you don't know what to look for and hire the wrong person they could destroy your rankings.
|Other SEO Training Services
- There are various costs and benefits depending on who you choose and what they know.
- Perspective has value.
- Some of these people (particularly the email marketers) are quite good at selling and conversion. Even subscribing to their email "offers" is a sales course in selling.
- Some companies selling SEO information should not be selling it. I remember 1 "famous" internet marketing outfit that asked me some EXCEPTIONALLY basic SEO questions 1 month, and the very next month were selling an SEO training course as though they were experts!
- Some services lift content from our site and try to resell it - you are better off buying direct and getting the latest information direct from the source.
- Some people only run their SEO site and do not run any other profitable websites.
- Some training programs try to force proprietary hosting and software services on you.
- Most of these services are outdated AND are not very interactive.